Here’s a story to illustrate my point.
A man asks a price quote from a carpenter for the renovation he wants done on his house. The carpenter replies that that there are 3 things that the man would want – he would want the project to be 1) inexpensive, 2) done fairly quick and 3) of course good quality.
Unfortunately, he can only get 2 out of the 3. If he wants it done quick and with top quality, it’s going to cost him a small fortune. And if he opts for quick and inexpensive – it isn’t going to be done with the quality he expects. So naturally if he wants it inexpensive and with great quality … you get the idea.
The way I see it, the things that consumers look for in every product or service are the Key Success Factors (KSF) that any business should possess (or at least strive to). And more than just what our beloved customers want – these are the imperative characteristics that our businesses should have in order to achieve success.